Dean Kamen spent 10 years of life and $100,000,000 developing the Segway, a gyroscopically balanced transportation device.
Investors predicted it would crush golf carts, wipe out global warming, and render cars obsolete in big cities. It was hyped through the roof as some kind of “mystery transportation device” that would “revolutionize how we travel.”
They invested in factories to crank out 480,000 Segways per year to make way for what would surely be an explosive phenomenon.
Personally I too was excited at the time, thinking someone had at long last invented the hover board from one of my favorite movies, Back To The Future 2.
Imagine my complete disappointment when, in 2001, the Segway was released… to the thrill of no one. Consumers took one look at it and yawned. It was nothing more than a $3,000 glorified scooter… and one that made you look like a total dork at that.
Eight years later now in 2009, sales just passed 50,000… TOTAL. It’s target customers are fat mall cops.
(Since then, Dean has moved on, working to invent a water purifier that runs on bull shit… literally.)
I mention this catastrophic failure because it demonstrates in gory detail THE biggest money secret of all time.
…A secret so valuable that once you truly figure it out and put it to work, you will be envied… you will be hated… and men and women from all walks of life may even seek to murder you for it.