Archive for 'marketing' tag
« Previous Entries4 More Sneaky Tricks That Influence Your Decisions
Wednesday, August 26th, 20091. Blatant Indicators of Positive Reputation Beat Subtle Luxury
Consider a face-off between the Toyota Prius and… a stylish Lexus.
Even Lucifer Himself couldn’t make me drive a dorky Prius.
But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t really want as [...]
The Big Money Secret People Will Kill You For
Thursday, August 13th, 2009Dean Kamen spent 10 years of life and $100,000,000 developing the Segway, a gyroscopically balanced transportation device.
Investors predicted it would crush golf carts, wipe out global warming, and render cars obsolete in big cities. It was hyped through the roof as some kind of “mystery transportation device” that would “revolutionize how we travel.”
They invested in [...]
46 Persuasion Tricks
Saturday, March 7th, 2009Have you ever read a great book that could’ve been written with the same amount of punch (or better) in only a few pages?
I run across books like this all the time. Most of them are too wordy or take too long to cut to the heart of the matter.
Authors (especially mainstream authors who depend [...]
Testing & Tracking Your Advertising: Website Metrics
Wednesday, September 24th, 2008This is core to your success, especially online where there’s no excuse not to track everything down to the penny.
You need to always be well aware what ad campaigns are pulling in the best return on your investment.
There are several key metrics to doing that:
Cost Per Lead – often, this means how much did you [...]
Copywriting With Personality: Your Key To Longevity In The Market
Tuesday, September 23rd, 2008Personality is one of the major things missing from most marketing. And it’s one of the major hidden strengths I rely on whenever I’m entering a new market heavy with competition and want to dominate quickly (which is always.)
Most businesses make the mistake of thinking using any kind of real personality in their marketing is [...]

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