I was in the mall yesterday when a sterile female voice echoed through the PA:
“…And remember, please drive home safely. We want you to be our customer for a long time, so we do care about your safety,” she ended suddenly chipper,“Thank you!”
At first blush the recorded fembot’s words would fly over my head, barely noticed among a sea of commercial background noise. But this time, for whatever reason, I paid attention… and could scarcely believe what I’d just heard.
She might as well have said:
“…And remember, get back to work soon. We want to suck as much value out of your pathetic average lifespan of 78 years as possible. That’s our logical justification for your safety. Thank you!”
A month ago, I turned 27 years old… am I really getting this cynical already? Geezus, what would I be like as an old man? Or am I finally waking up to some sort of Matrix-like Truth?
Or maybe… I just think too damn much.
Whatever the case, my sleepwalk was disturbed and what I discovered gnawed on my mind. As a marketer, if I’m trained to keep an eagle eye on these hidden forces that direct our thoughts every day and many still fly right over my head… what must it be like for the average person to whom these messages are aimed?
Subtle influences are all around us. In the next couple posts, I’ll share some of the most useful and interesting I’ve discovered during the past few months.