Archive for 'desires' tag

4 More Sneaky Tricks That Influence Your Decisions

Wednesday, August 26th, 2009

1. Blatant Indicators of Positive Reputation Beat Subtle Luxury
Consider a face-off between the Toyota Prius and… a stylish Lexus.
Even Lucifer Himself couldn’t make me drive a dorky Prius.
But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t really want as [...]