Archive for 'decisions' tag

4 More Sneaky Tricks That Influence Your Decisions

Wednesday, August 26th, 2009

1. Blatant Indicators of Positive Reputation Beat Subtle Luxury
Consider a face-off between the Toyota Prius and… a stylish Lexus.
Even Lucifer Himself couldn’t make me drive a dorky Prius.
But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t really want as [...]

Weird Hidden Forces That Shape Our Decisions

Sunday, August 9th, 2009

I was in the mall yesterday when a sterile female voice echoed through the PA:
“…And remember, please drive home safely. We want you to be our customer for a long time, so we do care about your safety,” she ended suddenly chipper,“Thank you!”
At first blush the recorded fembot’s words would fly over my head, [...]