Archive for 'copywriting' tag

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Ripped Off And Loving It: What Your Purchases Say About You

Thursday, September 4th, 2008

Have you ever paid a crazy amount of money for something that could probably be gotten much cheaper somewhere else… then your friends saw it and said “You paid HOW MUCH for… for… THAT?!” Of course YOU know why you paid so much. Makes perfect sense. Those other guys… they just don’t get it, do [...]

Jeff Paul Teleseminar Call Gone Horribly Wrong

Tuesday, August 19th, 2008

Have you ever been on one of those teleseminars where they pitch you something? I have. A shitload of ‘em. And I love it. Why? Because recording successful teleconferences by well-known pseudo-celebrity marketers is a great way to discover new appeals, offers, and selling strategies that’d otherwise fly under the radar, completely unnoticed. As a [...]

How To Make Your Job Sound More Interesting

Thursday, August 14th, 2008

Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?” Preferably a damn good one. It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer. “Me? Oh, I’m an engineer.” [...]

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