Archive for 'business' tag

4 More Sneaky Tricks That Influence Your Decisions

Wednesday, August 26th, 2009

1. Blatant Indicators of Positive Reputation Beat Subtle Luxury
Consider a face-off between the Toyota Prius and… a stylish Lexus.
Even Lucifer Himself couldn’t make me drive a dorky Prius.
But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t really want as [...]

The Big Money Secret People Will Kill You For

Thursday, August 13th, 2009

Dean Kamen spent 10 years of life and $100,000,000 developing the Segway, a gyroscopically balanced transportation device.
Investors predicted it would crush golf carts, wipe out global warming, and render cars obsolete in big cities. It was hyped through the roof as some kind of “mystery transportation device” that would “revolutionize how we travel.”
They invested in [...]

Copywriting With Personality: Your Key To Longevity In The Market

Tuesday, September 23rd, 2008

Personality is one of the major things missing from most marketing. And it’s one of the major hidden strengths I rely on whenever I’m entering a new market heavy with competition and want to dominate quickly (which is always.)
Most businesses make the mistake of thinking using any kind of real personality in their marketing is [...]

Ripped Off And Loving It: What Your Purchases Say About You

Thursday, September 4th, 2008

Have you ever paid a crazy amount of money for something that could probably be gotten much cheaper somewhere else… then your friends saw it and said “You paid HOW MUCH for… for… THAT?!”
Of course YOU know why you paid so much. Makes perfect sense. Those other guys… they just don’t get it, do they?
I’m [...]

How To Make Your Job Sound More Interesting

Thursday, August 14th, 2008

Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?”
Preferably a damn good one.
It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer.
“Me? Oh, I’m an engineer.”
“Oh, yeah, I’m a [...]