Archive for 'advertising' tag

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4 More Sneaky Tricks That Influence Your Decisions

Wednesday, August 26th, 2009

1. Blatant Indicators of Positive Reputation Beat Subtle Luxury Consider a face-off between the Toyota Prius and… a stylish Lexus. Even Lucifer Himself couldn’t make me drive a dorky Prius. But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t [...]

Weird Hidden Forces That Shape Our Decisions

Sunday, August 9th, 2009

I was in the mall yesterday when a sterile female voice echoed through the PA: “…And remember, please drive home safely. We want you to be our customer for a long time, so we do care about your safety,” she ended suddenly chipper,“Thank you!” At first blush the recorded fembot’s words would fly over my [...]

46 Persuasion Tricks

Saturday, March 7th, 2009

Have you ever read a great book that could’ve been written with the same amount of punch (or better) in only a few pages? I run across books like this all the time. Most of them are too wordy or take too long to cut to the heart of the matter. Authors (especially mainstream authors [...]

Testing & Tracking Your Advertising: Website Metrics

Wednesday, September 24th, 2008

This is core to your success, especially online where there’s no excuse not to track everything down to the penny. You need to always be well aware what ad campaigns are pulling in the best return on your investment. There are several key metrics to doing that: Cost Per Lead – often, this means how [...]

How To Make Your Job Sound More Interesting

Thursday, August 14th, 2008

Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?” Preferably a damn good one. It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer. “Me? Oh, I’m an engineer.” [...]

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