Archive for 'marketing' tag
Testing & Tracking Your Advertising: Website Metrics
Wednesday, September 24th, 2008This is core to your success, especially online where there’s no excuse not to track everything down to the penny.
You need to always be well aware what ad campaigns are pulling in the best return on your investment.
There are several key metrics to doing that:
Cost Per Lead – often, this means how much did you [...]
Popularity: 26% [?]
Copywriting With Personality: Your Key To Longevity In The Market
Tuesday, September 23rd, 2008Personality is one of the major things missing from most marketing. And it’s one of the major hidden strengths I rely on whenever I’m entering a new market heavy with competition and want to dominate quickly (which is always.)
Most businesses make the mistake of thinking using any kind of real personality in their marketing is [...]
Popularity: 25% [?]
How To Identify & Connect With Your Customer
Monday, September 22nd, 2008When you’re selling anything, there is always a certain “type” of person that will end up purchasing it from you than others.
Sure, anybody can come to one of my websites, sign up for my free newsletter and buy one of my books, but there is only a certain TYPE of person who actually does.
What you [...]
Popularity: 5% [?]
How To Structure Your Website For Maximum Sales
Sunday, September 21st, 2008When you break it down, there are really only 3 things online marketing is all about:
Acquisition – getting people to your website or a particular page within your website. And not just anyone, but targeted prospects most likely to be interested in what it is you do. This is the “front end” of your marketing [...]
Popularity: 7% [?]
Jeff Paul Teleseminar Call Gone Horribly Wrong
Tuesday, August 19th, 2008Have you ever been on one of those teleseminars where they pitch you something?
I have. A shitload of ‘em. And I love it.
Why? Because recording successful teleconferences by well-known pseudo-celebrity marketers is a great way to discover new appeals, offers, and selling strategies that’d otherwise fly under the radar, completely unnoticed. As a copywriter, they’re [...]
Popularity: 9% [?]
A Tribute To Dumb Stock Photography
Thursday, May 15th, 2008The great boom of the 1990’s brought us fast times and less attention to detail and substance in the world than perhaps ever before. In a special tribute, we take a critical look at the hilarity and absurdity of the idea that has become Stock Photography.
If you were one of the “lucky” ones to work [...]
Popularity: 14% [?]
A Look At Some Of My Hate Mail
Tuesday, May 6th, 2008When you run a website of any kind, especially one that sells a product, getting some degree of mail from unsatisfied people is to be expected.
But when you get the kind of mail I sometimes get, it really makes ya want to stop for a bit and wonder what’s going on here…
Reprint of an actual e-mail [...]
Popularity: 9% [?]