Archive for 'copywriting' tag
Testing & Tracking Your Advertising: Website Metrics
Wednesday, September 24th, 2008This is core to your success, especially online where there’s no excuse not to track everything down to the penny.
You need to always be well aware what ad campaigns are pulling in the best return on your investment.
There are several key metrics to doing that:
Cost Per Lead – often, this means how much did you [...]
Popularity: 26% [?]
Copywriting With Personality: Your Key To Longevity In The Market
Tuesday, September 23rd, 2008Personality is one of the major things missing from most marketing. And it’s one of the major hidden strengths I rely on whenever I’m entering a new market heavy with competition and want to dominate quickly (which is always.)
Most businesses make the mistake of thinking using any kind of real personality in their marketing is [...]
Popularity: 25% [?]
How To Identify & Connect With Your Customer
Monday, September 22nd, 2008When you’re selling anything, there is always a certain “type” of person that will end up purchasing it from you than others.
Sure, anybody can come to one of my websites, sign up for my free newsletter and buy one of my books, but there is only a certain TYPE of person who actually does.
What you [...]
Popularity: 5% [?]
How To Structure Your Website For Maximum Sales
Sunday, September 21st, 2008When you break it down, there are really only 3 things online marketing is all about:
Acquisition – getting people to your website or a particular page within your website. And not just anyone, but targeted prospects most likely to be interested in what it is you do. This is the “front end” of your marketing [...]
Popularity: 7% [?]
Ripped Off And Loving It: What Your Purchases Say About You
Thursday, September 4th, 2008Have you ever paid a crazy amount of money for something that could probably be gotten much cheaper somewhere else… then your friends saw it and said “You paid HOW MUCH for… for… THAT?!”
Of course YOU know why you paid so much. Makes perfect sense. Those other guys… they just don’t get it, do they?
I’m [...]
Popularity: 11% [?]
Jeff Paul Teleseminar Call Gone Horribly Wrong
Tuesday, August 19th, 2008Have you ever been on one of those teleseminars where they pitch you something?
I have. A shitload of ‘em. And I love it.
Why? Because recording successful teleconferences by well-known pseudo-celebrity marketers is a great way to discover new appeals, offers, and selling strategies that’d otherwise fly under the radar, completely unnoticed. As a copywriter, they’re [...]
Popularity: 9% [?]
How To Make Your Job Sound More Interesting
Thursday, August 14th, 2008Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?”
Preferably a damn good one.
It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer.
“Me? Oh, I’m an engineer.”
“Oh, yeah, I’m a [...]
Popularity: 11% [?]