Archive for 'business' tag

Copywriting With Personality: Your Key To Longevity In The Market

Tuesday, September 23rd, 2008

Personality is one of the major things missing from most marketing. And it’s one of the major hidden strengths I rely on whenever I’m entering a new market heavy with competition and want to dominate quickly (which is always.)
Most businesses make the mistake of thinking using any kind of real personality in their marketing is [...]

Popularity: 25% [?]

Ripped Off And Loving It: What Your Purchases Say About You

Thursday, September 4th, 2008

Have you ever paid a crazy amount of money for something that could probably be gotten much cheaper somewhere else… then your friends saw it and said “You paid HOW MUCH for… for… THAT?!”
Of course YOU know why you paid so much. Makes perfect sense. Those other guys… they just don’t get it, do they?
I’m [...]

Popularity: 11% [?]

How To Make Your Job Sound More Interesting

Thursday, August 14th, 2008

Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?”
Preferably a damn good one.
It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer.
“Me? Oh, I’m an engineer.”
“Oh, yeah, I’m a [...]

Popularity: 11% [?]

5 Questions To Help You Choose Your Purpose In Life

Friday, June 20th, 2008

Today I read a pretty good article by sales and achievement guru Brian Tracy on “How To Find Your True Calling” in life.
It had some good stuff I wanted to share, but I’ve renamed my post a little to reflect my own existential beliefs that your purpose is not something hiding under a rock somewhere, [...]

Popularity: 11% [?]

How To Find A Good Bank And A Good Banker

Saturday, May 3rd, 2008

Here are a few techniques and tips for being more successful in locating a good bank and a great banker.
1. Never pick a bank, always pick a banker. The individual you work with is usually more important than the institution you chose.
2. The best way to find a good banker is to ask for a [...]

Popularity: 9% [?]

How To Have A Successful Business Meeting

Friday, April 11th, 2008

In Missouri at least, there is some mysterious attraction of business men toward St. Louis (or Panera) Bread Co. as a place for meeting. Why is this the “place to meet”? Sure it’s got a wi-fi hotspot, but I advocate that strictly oral meetings to accomplish a business objective, especially in a restaurant, are doomed [...]

Popularity: 6% [?]

How To Name A Business

Wednesday, March 26th, 2008

One of the most important tasks when starting a small business occurs right at the outset: giving the enterprise a name.
The name chosen will come to symbolize the entire business and can be an early sign of a company’s character.
I classify the way people traditionally name businesses into four broad groups. They are, in reverse [...]

Popularity: 6% [?]