Archive for 'advertising' tag

Testing & Tracking Your Advertising: Website Metrics

Wednesday, September 24th, 2008

This is core to your success, especially online where there’s no excuse not to track everything down to the penny.
You need to always be well aware what ad campaigns are pulling in the best return on your investment.
There are several key metrics to doing that:
Cost Per Lead – often, this means how much did you [...]

Popularity: 26% [?]

How To Make Your Job Sound More Interesting

Thursday, August 14th, 2008

Everyone, no matter what, should have an answer to the age-old question, “So, [your name], what do you do?”
Preferably a damn good one.
It’s the inevitable question that comes up at any social function. Yet for all its commonality, it’s incredibly rare for someone to have an uncommon answer.
“Me? Oh, I’m an engineer.”
“Oh, yeah, I’m a [...]

Popularity: 11% [?]

A Tribute To Dumb Stock Photography

Thursday, May 15th, 2008

The great boom of the 1990’s brought us fast times and less attention to detail and substance in the world than perhaps ever before. In a special tribute, we take a critical look at the hilarity and absurdity of the idea that has become Stock Photography.
If you were one of the “lucky” ones to work [...]

Popularity: 14% [?]