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Fashion vs. Style – Striking Your Perfect Balance of Self-Expression

September 1, 2008

There’s a big difference between “fashion” and “style.”

Fashion is about clothes and their relationship to the moment in time they’re being presented in. Style is about you and your relationship to yourself.

Fashion is in the clothes. Style is in the wearer.

Fashion moves in cycles based on the collective social mood of the population. Style is an individually distinctive way of putting ourselves together. It’s a unique blend of spirit and substance – your personal identity imposed on, and created through, the physical world of “things.”

It’s a way of capturing something vibrant, making a statement about ourselves by means of clothes. It’s what people really want when they aspire to be “fashionable” (unless of course they’re merely buying something for its value as a status symbol… but even then they’re still making a telling statement about themselves.)

In some circles it’s become the cool, socially acceptable thing to do, to say something like “Oh I don’t care too much about style, fashion, or anything like that. I want people to like me for me. It’s what’s on the inside that counts, and if people don’t like that, then they’re just shallow.”

And you know what? I used to think that too… until I learned some very important lessons about fashion, style, and how we present ourselves in general.

Picture this:

It’s ancient times, and you’re sitting around the camp fire sharing some stories with friends. Suddenly you spot some guy from an unknown tribe coming over to you. He’s rapidly approaching, and you notice he’s wearing mangled animal pelts and carrying a spear in the upright position with a battle-worn look.

What do you do?

Well, he COULD be a friendly, well-intentioned warm-hearted soul who just nearly got his ass handed to him in a showdown with a mountain lion… and now he saw you guys over here and wanted to stop by for some much needed medical attention and food.

Or he COULD be a master hunter and gamesman… so adept at his chosen field of expertise, he has little time to concern himself with such petty matters as personal hygiene and social skills.

But is that what you’d reeeeally think from his first impression?

More than likely, if you saw this man of unknown origin coming at you and your friends like that, you’d instantly snap out of whatever yarn you were spinning and right into “survival mode” – on guard, and ready for a potentially hostile situation. You know, the whole “fight or flight” instinct.

Now imagine the same scenario, except this time the man approaches you and your friends with a smile, with some freshly killed meat in tow. More than enough for the whole group. He opens with:

“Hey guys, did you just see that fight over there? I slaughtered 5 wild boars and got waaaay more meat than I could possibly eat… you guys want some?”

With a few small details, this guy just went from “creepy weirdo” to “most popular guy ever.”

A more updated version of this story might be a guy apporaching you while you’re in the drivers seat of your car. One guy approaches you in fat nerd clothes (loose khakis and a dull plaid shirt) and long, unkept hair with a nervous look and gets close enough to knock on your window before you roll it down and mace him in the eyes. The other guy is slim, fit, and approaches your window wearing a suit and vest by Brooks Brothers, carrying a freshly baked apple pie and says:

“Hi I’m Jason. My friends and I were having some of the most delicious pie & ice cream over there. I saw you looked a little lonely over here by yourself and wanted to come see if you’d like to join us.”

Who are you going to talk to?

The point is, we’re trained instinctually to size people up at a moment’s notice. It’s a survival mechanism and one of the main reasons our ancestors survived so we could be around to enjoy life today.

Bottom line is this:

People don’t have time to “figure you out” !!!

There’s dressing differently because you don’t care, and there’s dressing differently to express yourself. If you care at all about your place in society as a whole, then it’s important to understand the difference.

I’ve come up with a short list of observations about clothes that have helped me think things through better when developing my own style. As a guy, I had no teachers and had to learn all this stuff on my own. So to girls, this list might sound a little obvious… but trust me… to a lot of guys out there, it’s breakthrough stuff:

Greg’s Three Rules For Clothes:

Rule #1. Clothes are seldom worn in isolation – it’s not about the individual shirt you like, but how you wear it WITH something else. It’s not about liking a particular pair of shoes, but knowing WHAT ELSE you are going to wear them with. I recently bought a pair of black/red Ralph Lauren sneakers. Thought they were pretty cool. But I ended up taking them back for a refund. Why? Couldn’t wear them with anything that looked right. When I was little, my mom used to come home with a new shirt for me and say something like “Hey Greg, look at this new shirt I got you today at the store… isn’t it great?” Well, yeah, it’s a good shirt and all, but guess what? I don’t go to school dressed in ONLY a shirt and nothing else. I didn’t have the right clothes to supplement the shirt, so therefore it looked like a piece of crap on me. So before you buy ANYTHING… always make sure you can visualize in your mind at LEAST 3 different ways to wear it with other things you already have or can easily obtain.

Rule #2. Most designer brands REALLY ARE worth the higher price tag. The reason why you pay more for designer brands isn’t so much the vain sense of status and recognition (although those do play a role) as it is more about the particular FIT, QUALITY of materials, CUT of the fabric and overall STYLE of the piece. Once I started to really study this stuff, I realized all the quality material, all the best designs, all the perfect fits, all the most unique pieces came from the bigger names in fashion. Everyone else just copied off of them, oftentimes very poorly (with a few notable exceptions.) Find two or three brand you really identify with and get ONLY their stuff. You’ll spend more on less, but it’s better to have a few great things to wear than a ton of crap.

Rule #3. There’s no excuse for a bad body. Let’s face it – when you’re fat, you get all the worst choices of clothes. Even some of the best stuff out there will look terrible if you’ve got a pear-shaped midsection. Back in the old days when this applied to me, I know firsthand: there’s really no hiding it. You’re not fooling anyone. Bigger sizes will only make you look puffier and you’ll never achieve the slim cut style needed for timeless dictinction. Bottom line is: ya gotta lose the weight, especially if it’s making you unhappy. You can mask those rolls all day but in the end, your options are VERY limited. Clothes are not only about what else they’re worn with, but also what they’re covering. Make sure they’ve covering your real body, and not some temporary distortion. (By the way, that’s how I used to see my fat – not as my “real” self… but more like a temporary distortion that I was eventually going to overcome and forget. Now I’ve done that and moved on.)

Your clothes provide a visual aspect to your own consciousness. Through clothes, we reinvent ourselves every time we get dressed. Our wardrobe is our visual vocabulary, and style is our distinctive pattern of speech – our individual poetry.

Part of style is personal identity: self-awareness and self-knowledge. You can’t have style until you have articulated a “self.” And style requires security – feeling at home in your body, physically and mentally. Of course, like all knowledge, self-knowledge must be updated as you grow and evolve; style takes ongoing self-assessment. We’re all works in progress.

Style is also part personality: spirit, verve, attitude, wit, inventiveness. It demands the desire and confidence to express whatever mood you want. It reflects your own unique complexity as a human being. People want to be “themselves” and be seen as themselves (whatever they choose that to be.)

And in order to work, style has to reflect your BEST self… anything less, and you are dumbing yourself down to those around you and robbing yourself of the benefit of the first impression “size up” …which keeps you from countless priceless interactions with other (presumably) high-value people.

Lastly, style is part fashion. You can dress like an intellectual from the 1800′s or you can dress like an intellectual from the 2000′s, with updated 1800′s accents. The latter will demonstrate style and bravado, while the former will come off as an amusing costume. You can wear whatever you want, but fashion does play an important part in keeping that look authentic to the reality you are actually in.

Style is optimism made visible. Style presumes that you are a person of interest, that the world is a place of interest, that life is worth making the effort for. Most importantly, I think, is your style demonstrates (without words) that YOU are a person of value, worth getting to know. A person who belongs to a tribe other people want to be a part of… or at the very least, a tribe they’d like to stay for awhile and visit.

Style announces to the world that you have taken command of yourself.

Since the dawn of human civilization, we’ve needed fast ways of transmitting information about ourselves without losing authenticity. During those first few seconds of instinctual “sizing up” of a person, there is very little time to make your true mark and prove you are worthwhile, without being pigeon-holed as “just another one of THOSE guys.”

Style, like a perfectly fitting book jacket, evokes the substance within by way of the surface. It makes an authentic visual impression, a memorable mark of identity in a world that otherwise strips you of identity.


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Tags: authenticity, brooks brothers, charm, clothes, designer brands, fashion, fashion industry, Humor, individuality, intellectualism, optimism, personality, self knowledge, style, wit

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