3 Reasons Why I Never Get Sick
September 14, 2009
I can’t remember the last time I was sick.
Seriously.
Not even a sniffle.
It was at least 12 years ago since I had a cold and even longer since I came down with the flu. And except for a couple checkups, I haven’t been to the doctor in a decade.
Normally I don’t think about stuff like this, but looking over my notes today I was reminded of an old blog post written by my friend Jason where he talked about how a lot of people have commented to me that I’m “lucky” or that “nothing bad ever happens” to me. Sickness and disease are often among those “bad things” they mention.
Well, I need to set the record straight: bad things happen to me all the time. The only reason most people don’t notice is because I’m often fairly well prepared when Lady Fate drops by to sprinkle some shit on my parade.
Like a hitman silently slitting the President’s throat, it is preparation and prevention that lets me deal with my problems quickly, quietly and without fuss.
Since nature trapped us in these damn bodies of ours, we’d better take good care of them for as long as possible. Even if you’re a worshiped genius who uses $100-dollar-bills as toilet paper, life’s no fun when you’re fat, sick, and ugly.
So here are 3 things that slimmed me up, sculpted my body, and beefed my immune system into a cigar-chomping badass motherfucker.
What are they? Click Here To Read On… »
Tags: anti-aging, antioxidants, bodybuilding, disease, healthy living, minerals, nutrition, preparation, prevention, sick, sickness, vitamin supplements, vitamins
Topics: Health | 6 Comments »
4 More Sneaky Tricks That Influence Your Decisions
August 26, 2009

1. Blatant Indicators of Positive Reputation Beat Subtle Luxury
Consider a face-off between the Toyota Prius and… a stylish Lexus.
Even Lucifer Himself couldn’t make me drive a dorky Prius.
But a recent split-test between these 2 cars revealed that when shopping in public, people are willing to spend more on a product they don’t really want as long as it makes them look like positive contributors to the greater good of society.
When the whole world’s looking (and can see the “green” eco-conscious logo) people buy the doe-eyed Prius. Then as you lock ‘em up in a room with no one to judge, they turn into me… a shameless consumer of pretentious luxury. The heated steering wheel. The baby seal skin leather seats. Plumes of toxic exhaust from a rumbling engine. Sickeningly delicious cheeseburgers in non-biodegradable containers.
Oh yes. We consumers are a dastardly lot.
And for the same reason, this is why clothes and other products with big, blatant logos sell better than those with more concealed identities:
Louis Vuitton’s classic “LV” on their bags. Abercrombie & Fitch’s garish tags. Polo Ralph Lauren’s pony. Apple’s glowing chrome apple.
People seek out the brands that best display their own particular set of personality traits. Regardless of what “flavor of the month” personality analysis books you may have read (not your fault, publishers barf up more of them than any sane person can handle), all human traits can be summed up as a measure of these 6 characteristics:
What are they? Click Here To Read On… »
Tags: advertising, business, crowd manipulation, decision making, decisions, desires, james bond, marketing, money, personality, psychology, purchase decision, segmentation, shopping
Topics: Money & Business | 2 Comments »
The Big Money Secret People Will Kill You For
August 13, 2009
Dean Kamen spent 10 years of life and $100,000,000 developing the Segway, a gyroscopically balanced transportation device.
Investors predicted it would crush golf carts, wipe out global warming, and render cars obsolete in big cities. It was hyped through the roof as some kind of “mystery transportation device” that would “revolutionize how we travel.”
They invested in factories to crank out 480,000 Segways per year to make way for what would surely be an explosive phenomenon.
Personally I too was excited at the time, thinking someone had at long last invented the hover board from one of my favorite movies, Back To The Future 2.
Imagine my complete disappointment when, in 2001, the Segway was released… to the thrill of no one. Consumers took one look at it and yawned. It was nothing more than a $3,000 glorified scooter… and one that made you look like a total dork at that.
Eight years later now in 2009, sales just passed 50,000… TOTAL. It’s target customers are fat mall cops.
(Since then, Dean has moved on, working to invent a water purifier that runs on bull shit… literally.)
I mention this catastrophic failure because it demonstrates in gory detail THE biggest money secret of all time.
…A secret so valuable that once you truly figure it out and put it to work, you will be envied… you will be hated… and men and women from all walks of life may even seek to murder you for it.
What is it? Click here to Read On… »
Tags: business, de beers, dean kamen, demand, drug companies, google, joe sugarman, life lessons, marketers, marketing, michael dell, money, napoleon hill, secret, segway, success, the secret
Topics: Money & Business | No Comments »
Weird Hidden Forces That Shape Our Decisions
August 9, 2009
I was in the mall yesterday when a sterile female voice echoed through the PA:
“…And remember, please drive home safely. We want you to be our customer for a long time, so we do care about your safety,” she ended suddenly chipper,“Thank you!”
At first blush the recorded fembot’s words would fly over my head, barely noticed among a sea of commercial background noise. But this time, for whatever reason, I paid attention… and could scarcely believe what I’d just heard.
She might as well have said:
“…And remember, get back to work soon. We want to suck as much value out of your pathetic average lifespan of 78 years as possible. That’s our logical justification for your safety. Thank you!”
A month ago, I turned 27 years old… am I really getting this cynical already? Geezus, what would I be like as an old man? Or am I finally waking up to some sort of Matrix-like Truth?
Or maybe… I just think too damn much.
Whatever the case, my sleepwalk was disturbed and what I discovered gnawed on my mind. As a marketer, if I’m trained to keep an eagle eye on these hidden forces that direct our thoughts every day and many still fly right over my head… what must it be like for the average person to whom these messages are aimed?
Damn.
Subtle influences are all around us. In the next couple posts, I’ll share some of the most useful and interesting I’ve discovered during the past few months.
Deceptively tricky… click here to Read On… »
Tags: advertising, decision making, decisions, hidden causes, hidden desire, hidden desires, influences, money, purchasing, sales, segmentation, segments, why we buy
Topics: Philosophy | No Comments »
How To Conquer Your Deepest Secret Fears
June 22, 2009
Not long ago I was stuck in a dingy machine shop 20 miles from nowhere waiting around for the mechanics to install a new pipe and muffler on my car.
This was not because I love automobiles or get some kind of visceral thrill from rumbling engines and screaming tailpipes.
No I was here because not 3 days earlier, the state of Missouri deemed my “motor vehicle” a rolling death trap – ready, willing and able to gas its unsuspecting passengers Auschwitz-style.
But I wasn’t worried about that. Nagging on my mind was license plate renewal. Since the deadline was in mere days, this left me with 2 options:
1. Fork over a suitcase of unmarked $2,500 to some inner-city extortion ring (more commonly known as Midas or Firestone) for a new Infiniti exhaust system overhaul.
OR…
2. Journey 76 miles to hack my way through dense country forest and down a lonely dirt road leading straight to a man named Joe Todd.
You see, most people don’t have a “Joe Todd” at their disposal. When roadside disaster strikes, they’re forced to cough up serious dough to some chain-store lackey who could give a damn.
Not I.
Because thanks to my uncle’s vast network of crack-shot auto technicians, I’m able to get blackbelt service at a 97% discount. The only catch is you have to climb the mountain to meet the master.
Hence, Joe Todd. You don’t have to know what he looks like; when he enters the room, there’s not a doubt in your mind the mustached man standing before you could be none other. Everyone else who visits his shop certainly knows it. Just ask the Missouri state government.
On this particular occasion, my muffler work wasn’t the only business going down at Joe’s shop. As welding sparks danced on the scalding concrete of a sweltering summer afternoon, a Missouri Highway Patrol squad car kicked up a cloud of dust as it parked outside.
The hulking trooper stepped out of his car wearing big black aviator sunglasses. The way he strode into Joe’s shop left no question somebody was about to be in a deep heap of shit.
» And you’ll never guess what happened next… Click here to Read On…
Tags: authority, auto mechanics, calm under pressure, death, defiance, fear, freedom, government control, highway patrol, joe todd, life, life lessons, media manipulation, passion, police state, scared, stalking, standing up to authority, terror
Topics: Philosophy | No Comments »

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